Sunday, December 11, 2011

Using the right tools

Have you ever watched a builder and/or electrician work for a day? I know, it sounds a little odd, but during the recent fit out of our new office, I had the pleasure of doing exactly that.

And what struck me most, was the sheer number of tools they used to do a pretty simple job - namely to build a few partitions and put in some shelving. In all, it took 2 days.

I commented on this abundance of tools to the builder (an old family friend) and he mentioned that these tools meant I was only paying him for 2 days of work, and not 3.

He said that it's only been in the last 10-15 years that these specialist tools have become available, primarily because they have dropped in cost to a point that makes them affordable.

This got me thinking about why we built OrdersInbox, and the importance of using the right tool for the job. Using Microsoft Outlook to manage emails sent to an email address like, is the equivalent of building a wall with a tape and hammer. Sure, it can be done, but you'll make that wall a lot quicker and stronger if you have a laser level and an electric nail gun.

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